In my research, I've found something interesting:
http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=lore+chaotic&rh=i%3Aaps%2Ck%3Alore+chaotic
This is a link to an Amazon search, keyword: lore chaotic.
If you look closely, there is an original Lore being sold by both Chaotic USA and TC Digital. Chaotic USA lists it for 49cents, while TC Digital lists it for $8.95.
Interesting.